Dramatic Treatment Of Drug Addiction Through Media: From Persuasive Techniques To Dramatic Television Effects

Abstract

Mass communication is the essence of persuasive communication to the masses, and its dynamism is manifested through a variety of tools. Its general goals are usually achieved through the media, as a form of persuasive art that aims to influence individuals and groups through rational dialogue and emotional appeals, but with scientific and objective methods. In this context, drama plays a significant role as a media product with social, economic, cultural, and civilizational importance in preserving and developing societies within the framework of developmental media. Today, the drama industry has become an intellectual outlet for addressing social problems, incorporating functional elements that align with ethical frameworks and the commitment to credibility. The dramatic structure works to depict, solidify, and shape mental images of various social issues, intertwining technological and artistic factors within social and cultural contexts, while operating within scientific and methodological frameworks. Therefore, the nature of addressing drug abuse through television drama can be characterized by objectivity that serves societal interests. However, it may also experience dramatic deviations that could have negative repercussions on individual and societal behavior.